How stupid can management be? I understand cost savings, but I don't understand saving expense when it causes loss of customers and sales. Unfortunately, that is what Indian outsourcing does. Moving backroom functions may make sense, but customer contact is a huge mistake. If customers, or potential customers, can't communicate with the call center then sales are affected negatively. If my call is a service call I MAY stay on the line and attempt to learn the cadense of the telemarketer so that I can solve my problem, but I will then look for an alternative vendor. If I'm called, or I initiate a call, and I can't understand the telemarketer, I say goodbye as I really don't need the impulse item and don't want the aggrivation.
Wake up management. It's your job to grow sales and maintain customers. You do neither with outsourcing that you can not understand.




